Louis Sarrazin, Game UX director

UX Director with 10+ years in AAA live-service games and a track record of building UX disciplines from nothing. At March of Giants, I was the first UX leader on a new IP, establishing principles, foundational experience artifacts, and a team of 8 that delivered a closed alpha to 5,800 players. Before that, I owned end-to-end UX on Rainbow Six Extraction (menus, HUD, onboarding, and progression) for millions of players at Ubisoft. I'm as comfortable setting direction as I am doing the work.

UX Director, March Of Giants

Amazon Games / Ubisoft 2021–CURRENT
UX Director, March Of Giants

Founded and scaled the UX discipline for a new AAA IP — building the team, the tenets, and the foundational artefacts from scratch through conception, pre-production, and a closed alpha that contributed to a studio acquisition.

UX Director, Rainbow Six Extraction

Ubisoft 2019–2021
UX Director, Rainbow Six Extraction

Led all UX on Rainbow Six Extraction — defining vision and strategy, directing the design team, and aligning across game design, art, and production to ship a coherent player experience for millions.

UX Lead, Rainbow Six Siege

Ubisoft 2016–2019
UX Lead, Rainbow Six Siege

Redesigned core in-game systems across the Siege live-service platform — from the in-game shop and limited-time events to a companion website — through player research, IA overhaul, and iterative A/B testing.

UX Designer, Assassin's Creed Initiates

Ubisoft 2013–2016
UX Designer, Assassin's Creed Initiates

Delivered full-stack UX for Assassin's Creed Initiates — a transmedia experience bridging the AC game universe with a web companion platform across AC III and Black Flag.